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| *Resource Name or #: |
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Survey Title: |
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| B1. |
| Historic Name: |
BULLOCK'S PASADENA
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| B2. |
| Common Name: |
BULLOCK'S PASADENA
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| B3. |
| Original Use: |
Department Store
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| B4. |
Present Use: |
Department Store
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| *B5a. |
| Primary Architectural Style: |
International /Modern Style
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| B5b. |
| Secondary Architectural Style: |
Streamline Moderne
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| *B6. |
| Construction History: |
Date Built: |
1947
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1957 Two-story parking stucture added on south side. 106000 sq. ft: 1321 parking spaces.
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| *B7. |
| Moved?: |
 Yes
 No
Unknown
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Date: |
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Original Location: |
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| *B8. |
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| *B9a. |
| Architect: |
Walter Wurdeman & Welton Beckett
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| *B10. |
| Significance: |
Theme: |
other
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Area: |
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| Period of Significance: |
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Property Type: |
Commercial
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| Applicable Criteria: |
| National Register Criteria: |
C
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California Register: |
3
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Local Register: |
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| Context: |
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Other: |
Ruth P. Shellhorn FASLA Landscape Architect
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The architectural design of Bullock’s Pasadena is considered a milestone in post-war commercial construction. World War II had irrevocably changed Southern California and the construction of this building was a response to those changes. Returning veterans looked forward to marrying, having families and in the process, becoming customers for all the consumer goods which poured from the peach-time production lines. The manufacture of enormous quantities of automobiles changed the shopping patterns of the population. For the first time many people could drive long distances to do desired shopping, and merchants needed to provide space for parking automobiles. All of these considerations were evident to the planners of this new department store, and their solution to these new problems set a trend in department store planning.
“The store of tomorrow” as it was billed, opened its doors in September of 1947. Incorporating ten years of planning, the building was considered at that time to be the most innovative suburban department store ever constructed. The idea of the new suburban informal lifestyle had swept the country following the war, penetrating even store design. The architects had been asked to design a plush department store with the atmosphere of a home or an exclusive country club.
Six acres of the eight acre site were devoted to parking. At the time of its construction the store was six blocks away from the shopping district: a distance many shoppers would not wish to walk. The major entrances were located off the motor courts with only one pedestrian entrance off Lake Ave.
Bullock’s Pasadena is the true cornerstone of South Lake Avenue. This store was the first to be constructed here. Previously this area had been a residential neighborhood of small middle class houses, with some surrounded by small orchards. Its location however, was prime, being situated within easy driving distance from the Oak Knoll residential area and neighboring San Marino and the already established commercial areas on Colorado Boulevard. With great foresight Bullock’s chose to be the commercial pioneer in this area.
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| B11. |
| Additional Resource Attributes: |
HP07, HP29
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| *B12. |
| References: |
Architecture and Design August 1951, issued devoted to the work of Welton Becket and Associates of Los Angeles, Architectural Catalog Company, Inc.
Architecttural Digest, Volume XII, Number I, John C. Brosfield, Publisher, Los Angeles.
Tour Script , Bullock's Pasadena, Compiled by Leslie Heumann, December, 1982
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| B13. |
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| *B14. |
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